Hao Nguyen

Hao Nguyen, Dr.

Oberassistentin / Senior Research and Teaching Associate

Phone: +41 44 635 20 36

Room number: AND 3.68


Table of contents


Minh Hao Nguyen obtained her BSc in International Communication and Media at the Erasmus University Rotterdam in 2012, and her MSc in Communication Science (research) at the University of Amsterdam in 2014. In 2014, Hao started working on her PhD research at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, where she investigated the uses and effects of tailored online health information for older adults and cancer patients using multiple methods and sources of data (survey, experiment, randomized controlled trial, content analysis, user tracking data). A central component to her work is the interplay between online and offline communication channels, as online behaviors can have offline consequences and vice versa. Her research interests include the content, uses, and consequences of new media technologies (e.g., the Internet, SNS, mobile technologies) for health and well-being in an increasingly digitizing society. She has a particular interest in the role of digital technologies for tailored/personalized communication in different contexts including health, news, and commerce. In her work she tries to move beyond traditional research methods by integrating online behavioral tracking data with self-report measures.

For a list of publications, see minhhaonguyen.com.

Curriculum vitae

2019 - present

Senior Research & Teaching Associate
Department of Communication and Media Research (IKMZ), University of Zurich

2014 - 2018

PhD Candidate
Amsterdam School of Communication Research (ASCoR), University of Amsterdam


Visiting Scholar
Department of Communication, University of Utah

Department of Communication, University of Kentucky


Visiting Scholar
School of Information & School of Communication, Florida State University

2013 - 2014

Student Research Assistant
Amsterdam School of Communication Research (ASCoR), University of Amsterdam