• since November 2019: Research Assistant at the Department of Communication and Media Research, University of Zurich
• 2017-2019: Project Manager for science communication in EU Horizon 2020 research and innovation projects, accelopment AG
• 2016-2018: MA in Applied Linguistics, specialised in Organisational Communication, Zurich University of Applied Sciences
• 2016-2017: Self-employed science communications consultant at Sörensen Consulting
• 2015-2016: Intern at Hear the World Foundation, Sonova AG
• 2013-2014: Swiss Mobility Diploma “Geneva International Students Programme”, University of Geneva
• 2013-2014: Co-president and NGO Associate at United Nations Youth Association Switzerland (JUNES)
• 2011-2014: BA in Communication Sciences, University of Università della Svizzera italiana (USI)

• Communication of Higher Education Institutions
• Evaluation of science communication
• Institutional science communication online

Journal articles (peer-reviewed)

• Sörensen, I., Fürst, S., Vogler, D., & Schäfer, M. S. (2023). Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication. Media and Communication, 11(1), 264–277. Link

• Fürst, S., Volk, S. C., Schäfer, M. S., Vogler, D., & Sörensen, I. (2023). Zwischen Ethik des Gemeinwohls und strategischer Profilierung: Rollenselbstverständnisse und Qualitätskriterien in der Hochschulkommunikation. In C. Paganini, M. Prinzing, & J. Serong (Eds.), Wissen kommunizieren. Ethische Anforderungen an die Kommunikation zwischen Wissenschaft und Gesellschaft (pp. 203–215). Baden-Baden: Nomos. Link (Article in edited Book)

• Fürst, S., Volk, S. C., Schäfer, M. S., Vogler, D., & Sörensen, I. (2022). Organizational and Societal Goals in Tension? A Survey of Communication Practitioners at Swiss Higher Education Institutions. Journal of Science Communication, 21(7), A06. Link

• Fürst, S., Volk, S. C., Schäfer, M. S., Vogler, D., & Sörensen, I. (2022). Assessing changes in the public communication of higher education institutions: A survey of leaders of Swiss universities and colleges. Studies in Communication Sciences (SComS) 22(3). Link
• Fürst, S., Vogler, D., Schäfer, M. S., & Sörensen, I. (2021). Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions. International Journal of Communication 15, 3600–3620. Link
• Fürst, S., Vogler, D., Sörensen, I., Schäfer, M. S., & Eisenegger, M. (2020). Wirklich irrelevant? Sichtbarkeit und thematische Einordnung der Medien- und Kommunikationswissenschaft in Schweizer Medien. Publizistik, 65(4). https://doi.org/10.1007/s11616-020-00601-8

• Sörensen, I., Volk, S. C., Fürst, S., Schäfer, M. S. & Vogler, D. (2023) Evaluation Practices in University Communication: A Qualitative Study of Communicators and University Leaders. EUPRERA 2023 Annual Congress. Prague.

• Fürst, S., Schäfer, M. S., Vogler, D., & Sörensen, I. (2023). Social Media Orientation of University Leadership: Results of a Swiss Survey. SGKM-Jahrestagung «What Do We Pay Attention To? Digitale Innovationen im Wettbewerb um Aufmerksamkeit». Luzern.

• Fürst, S., Volk, S. C., Schäfer, M. S., Vogler, D., & Sörensen, I. (2022). How Has Public Communication of Higher Education Institutions Changed in the past Decade? A Survey of Leaders of Swiss Universities and Colleges. ECREA Conference “Rethink Impact”. Aarhus.
• Volk, S., Vogler, D., Fürst, S., Schäfer, M. S., & Sörensen, I. (2022). Communication Practitioners in Higher Education Institutions: A Segmentation Analysis to Identify Types of Communicators in Switzerland. EUPRERA Congress “Public Relations in the Risk Society: Dealing with Uncertainty, Insecurity and Crisis”. Wien.
• Sörensen, I., Vogler, D., Fürst, S., & Schäfer, M. S. (2022). Visual Content as Driver of User Engagement: A comparative Analysis of Facebook, Instagram, and Twitter Posts of All Higher Education Institutions in Switzerland. SGKM-Jahrestagung “The Visual and Audiovisual Turn in the Age of Screen Media”. Zürich.
• Fürst, S., Volk, S., Schäfer, M. S., Vogler, D., & Sörensen (2022). Zwischen Ethik des Gemeinwohls und strategischer Profilierung: Individuelle Rollenselbstverständnisse und organisationale Qualitätskriterien in der Hochschulkommunikation. Tagung “Wissen kommunizieren. Ethische Anforderungen an die Kommunikation zwischen Wissenschaft und Gesellschaft” der DGPuK-Fachgruppe Kommunikations- und Medienethik und des Netzwerks Medienethik. München.
• Fürst, S., Volk, S., Schäfer, M. S., Vogler, D., & Sörensen (2022). Between Knowledge Dissemination and Organizational Self-Promotion: A Survey of Communication Professionals at Swiss Higher Education Institutions. ICA Conference “One World, One Network”. Paris.
• Sörensen, I., Vogler, D., Fürst, S., & Schäfer, M. S. (2022). User Engagement with Social Media Posts of All Higher Education Institutions in Switzerland: A Comparative Analysis of Facebook, Instagram, and Twitter. ICA Conference “One World, One Network”. Paris.
• Fürst, S., Vogler, D., Sörensen, I., Schäfer, M. S., & Eisenegger, M. (2021). Truly Irrelevant? Visibility and Thematic Contextualisation of Media and Communication Science in Swiss News Coverage. ECREA Conference "Communication and Trust”. Braga.
• Fürst, S., Vogler, D., Schäfer, M. S., & Sörensen, I. (2021). Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions. Virtual ICA Conference “Engaging the Essential Work of Care: Communication, Connectedness, and Social Justice”.
• Sörensen, I., Vogler, D., Fürst, S., & Schäfer, M. S. (2021). User Engagement with Social Media Posts of Swiss Higher Education Institutions: A Comparative Analysis of Facebook, Instagram and Twitter. REHES III Workshop “Higher Education and Science in Transition? Theoretical Considerations and Empirical Results on the Macro, Meso and Micro Level”. Winterthur.
• Sörensen, I., Fürst, S., Vogler, D. & Schäfer, M. S. (2021). Ergebnisse einer Umfrage über die Auswirkungen von COVID-19 auf die Hochschulkommunikation in der Schweiz. SUPRIO Workshop "Hochschulkommunikation: Was bleibt nach COVID?"