In this research field the focus is on the role of emotions while people use entertaining media content (e.g., movies, documentations, quiz programs, sports, music, computer games or virtual reality). Additionally, we are interested in the para-social interaction of viewers with fictional and non-fictional personae. Finally, we investigate how the perception of feeling entertained emerges in audience members. For instance, we study why individuals end up feeling entertained even if they consume media content that causes emotional stress. Furthermore, we investigate the occurrence of phenomena such as involvement or presence. An additional topic of research is the impact of entertaining elements in media content on learning and attitude formation of audience members.