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Department of Communication and Media Research Media Psychology & Effects

Financial Communication

In the research field financial communication, we analyze how media coverage of financial issues affects emotions, financial judgments, and investment decisions of individuals. In addition, we examine how mass media cover financial issues, e.g., how prominently these issues are covered, whether such stories are emotionalized, or how such stories diffuse in the media system. Here, the question is what newspapers or programs are opinion leaders and which media are followers. Finally, we are interested in the macro-level effects, i.e., the effects of the media coverage on stock prices or market volatility.