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From Netflix to iQiyi: As the World Turns, Serial Dramas in Virtual Circulation

ACHTUNG: Aufgrund der neuesten Reisebeschränkungen im Zusammenhang mit Covid 19 in Hong Kong findet der Vortrag NUR online statt. Informationen zur Anmeldung finden Sie weiter unten.


Prof. Dr. Ying Zhu (Baptist University, Hong Kong)

Datum und Zeit

03. März 2022, 16:15 - 18:00 Uhr


The lecture tackles the interplay between serial dramas and streaming  services in China and the US, the two leading countries in content‑production and circulation in the era of non‑linear, non‑synchronized, and subscription‑based online consumption characterized by “binge” in an instantaneous and globalized streaming ecosystem. It examines the rise of miniseries as one of the dominant programming for online streaming and explains how the new consumption model affects the standing of miniseries in the cultural hierarchy. It further examines how transnational streaming services such as Netflix negotiate with local carriers such as iQiyi in China for global
entrance and expansion. The evolution of Netflix and iQiyi in the era of border‑crossing virtual streaming will be singled out for analysis.


Der Vortrag findet NEU online via Zoom statt. Der Link zum Meeting wird Ihnen nach erfolgter Anmeldung zugesandt.


Asien-Orient-Institut - Sinologie